Gee Your Hair Smells Terrific
From LoveToKnow Hair
"Gee Your Hair Smells Terrific" shampoo became popular in the mid-1970's. The shampoo and conditioner were created and marketed by the Andrew Jergens Company. GYHST was known for its spicy floral fragrance that lingered for hours after washing hair and drying. This shampoo came in a magenta colored bottle with bright, bubbly lettering on the label. The packaging was as much of an attention grabber as the product name and distinctive fragrance.
About Jergens
In 1882 Andrew Jergens Sr. and Charles Geilfus started a small soap company. They went on to add the Woodbury Company, and another cosmetic products manufacturer called the Robert Eastman Company. They continued to expand until 1970, when they were purchased by American Brand. Ten years later, Jergens was acquired by another company, the Kao Corporation that owns the Jergens name today.
What Happened to "Gee Your Hair Smells Terrific"?
In its heyday this shampoo's marketing campaign claimed to stop men dead in their tracks as a young woman with a shining, bouncy mane flounced past them on the sidewalk. As she passed, they would stop her and exclaim "Gee Your Hair Smells Terrific!" It may or may not have caused young men to turn their heads, but this shampoo really did smell great.
Many people loved GYHST shampoo and conditioner, and were bewildered when they could no longer find it at their local pharmacy or discount store. For unknown reasons, Jergens discontinued this popular shampoo in the early 1980s. This decision was not a popular one among the users of this shampoo that has a cult like following.
Discontinuing products is not unusual in the cosmetics and beauty product industry. People tend to buy products that contain the newest ingredients, formulated from cutting edge technology. Though it is not clear whether or not sagging sales or the need for a new and improved shampoo is the reason for Jergens' decision to stop making this product.
Shampoos that were popular around the same time as GYHST such as Body on Tap, Lemon Up, and Short and Sassy have all disappeared from store shelves as well. People on online forums still reminisce about these retro hair products and wish they could find just one more bottle of their favorite 70s shampoo.
Where to Find a Bottle of Retro Shampoo
"Gee Your Hair Smells Terrific" may be discontinued in the United States, but it is still being made in the Philippines. Fortunately, Jergens sold the formula to this shampoo to Vibelle Manufacturing Corporation in the Philippines where it is made and sold.
You can get your own bottle of this terrific smelling shampoo at The Vermont Country Store. This website carries many discontinued and hard to find items from days gone by.
Other Terrific Smelling Shampoos
If you are looking for a fragrant shampoo that is easy to find and moderately priced, there are many options available.
- Herbal Essences Rainforest Flowers
- Pantene Pro-V
- Suave shampoos come in a variety of fragrances from Lavender to Coconut
- Bath and Body Works carries many shampoos that are part of your favorite fragrance line.
Terrific smelling hair can be fun and flirty, whether you prefer floral scents, exotic blends, fruity aromas, or just fresh, clean smelling hair. By keeping your hair properly groomed, you don’t need a specific brand of shampoo, conditioner, or other hair products to ensure that your hair smells as fabulous as it looks.
Comments
Chris - It's very likely that formulas have been changed over the years; finding retro products that are as accurate as the originals can be a major challenge.
-- Contributed by: MayntzJust for reference, the Gee Your Hair Smells Terrific Shampoo that the Vermont Country Store sells is NOT the original shampoo as I found out and was very disappointed.
-- Contributed by: Chris PThis page has been accessed 324 times. This page was last modified 14:09, 25 February 2008.
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