Pantene Hair Products

Company History

Pantene was created in 1947 by the Swiss drug manufacturer Hoffman-LaRoche. It was primarily a European shampoo company until it was acquired in 1983 by Richardson-Vicks, who expanded the product line to 100 products, sold mainly in salons and department stores. They also expanded Pantene's coverage to include the United States and Canada.

When Richardson-Vicks was acquired in 1985 by Proctor and Gamble, the conglomerate acquired the hair product line along with the sale. P&G expanded the product line and its sales outlets to include drug and variety stores as well as salons. P&G also developed, in 2003, the first product line by a major manufacturer designed exclusively for women of color. They followed, in 2005, with a line designed exclusively for Hispanic women.

Pantene Hair Products

Pantene Pro-V (pro- vitamin) products are the top-selling hair products in the world. Their product line ranges from shampoo to hair color to conditioner to hair spray. The current product line includes:

• Smooth and Sleek - Enriched with amino Pro-V complex to give hair a sleek, glowing finish.
• Sheer Volume - Designed to add body and shine.
• Daily Moisture Renewal - Designed to hydrate hair and protect it from urban pollutants.
• Color Revival - Designed to maintain color-treated hair, true to color.
• Hydrating Curls - Designed especially for naturally curly hair to promote healthy and full curls
• Classic Care - A well-balanced line, designed to promote healthy, shiny hair.
• Full and Thick - Designed for thin and thinning hair to make it look full and full of body.
• Relaxed and Natural - Designed for the special moisturizing and relaxing needs for hair of women of color. This is the first such line by a major hair products manufacturer.
• Pantene Pro-V Expression - The company's top of the line products, they include a special Pro-V formula that combines the best of all of their products for color-fast, shiny, and full-looking hair.
• Extra Liso - Designed with the Hispanic woman in mind, this line has extra moisturizing and conditioning.

Where to Find Pantene Hair Products

Pantene products are available from a wide range of sources, from drugstores and discount stores to online stores such as Amazon.com. Proctor and Gamble is known for its aggressive marketing and advertising. Discount coupons are frequently offered for their hair products in Sunday newspaper inserts as well as on the Price Saver website. Occasionally, product samples are also available on the site. P&G also offers an online hair expert, available through the Price Saver site, to whom you can e-mail your hair care questions.

Pantene hair products continue to be the major player in the hair product industry. Offering affordable products for all hair types and, now, different ethnic groups, Pantene has a product for everyone.