Wen Shampoo

For those that seek the best in hair care, Wen shampoo may prove to be a splurge-worthy product. Suitable for all hair types and incredibly conditioning, Wen products ditch the sulfates and drying lathers commonly found in shampoo, and cleanse the scalp and hair with natural, luxurious ingredients.

Wen's ingredients make hair naturally beautiful.

Celebrity hair stylist Chaz Dean decided to ditch lathering shampoo in 1993. After caring for the hair of his chemical and color treated clients, he found the drying effects of a lathering shampoo sacrificed the integrity of the hair, creating lackluster, dull and dry locks. On a mission to create a soothing and cleansing product that increased shine and contributed to the vitality of the hair, the Wen line was born.

Contrary to popular belief, the bubble action created from a shampooing lather does not increase the clean factor on the scalp or the hair shaft. Although a good lather can effectively break up dirt, oils, and scalp buildup, it is not always necessary, and some consider the effect merely psychological.

Wen shampoo, known as "cleansing conditioner," combines a top secret recipe of oils such as peppermint, lavender, and tea tree with a healthy dose of aloe vera to thoroughly cleanse and soothe the scalp while protecting the integrity of the hair shaft. The result? Fabulous, shiny, and healthy hair filled with increased body and movement. With one single product, all of your daily shampooing and conditioning needs are taken care of.

Even though Wen products lack the drying chemicals, detergents, sodium laurel/laureth sulfates found in ordinary shampoo, the carefully selected oils have astringent properties that effectively cleanse the hair while locking in body, moisture, and shine.

In addition to Chaz Dean's cleansing conditioner, the Wen hair care line offers a multitude of styling and body care products, all developed with the same great concept of protecting the integrity of the hair and skin while nourishing and cleansing completely. The following products are available from Chaz Dean's Wen shampoo line:

• Styling crème: This leave in conditioner, polishing gloss, and gel are all in one in a pump product. Perfect for all hair types, the styling crème adds moisture, shine, body, and lightweight hold.
• Texture balm: This essential finishing stick pomade is used to define, separate, and add texture to all hair types.
• Bath, body, and hair oil: These exquisite sensory oils add lightweight moisture, shine, and aroma to the bath, body, and hair.

Complete Wen Cleansing Conditioner Set

The most noteworthy product in the entire Wen line is, of course, the cleansing conditioners. Although these formulas vary to meet different hair or scalp demands, all of the cleansing conditioners are used in the same manner, and each variety can be used on all hair types though some may experience better results with these targeted recommendations:

• Sweet Almond Mint (Original): For all hair types
• Lavender: For all hair types
• Tea Tree: Recommended for sensitive, dry or flaky scalps
• Cucumber Aloe: Excellent for dry scalp or oily hair types
• Fig: Recommended for dry and dehydrated hair

Prior to using Chaz Dean's shampoo, there will be a learning curve you'll have to master for best results. If you use too little of the shampoo, your hair will not feel clean. If you use too much Wen shampoo without rinsing adequately, your hair may feel heavy and weighed down. Follow these usage tips for perfect cleansing, each and every time:

• Wet hair thoroughly
• Dispense 15-20 pumps of Wen cleansing conditioner into the palm of your hand. Apply immediately on scalp, working through the ends of your hair. Add more pumps if needed. Add a splash of water to create a slight foaming effect. (Product will not lather.) Add a few more pumps and continue working the product through the scalp, massaging in a circular motion.
• Rinse thoroughly, for a minimum of five minutes.
• Repeat if needed.

If the hair has been cleansed properly, it will feel weightless upon the final rinsing. Your hair should be quick to dry and easy to untangle. Prior to styling, it is suggested that you use a styling product such as the styling crème to protect the hair shaft from the damaging heat of heat styling.

Although the price of almost thirty dollars per bottle may deter some consumers, Wen fans claim their hair has never looked or felt better, and that they actually find their frequency of shampooing decreases. Because Wen serves as a conditioner as well as a shampoo, you'll soon forgo the need to purchase a separate conditioner. For those who suffer from lackluster hair, Wen may be your miracle in a bottle.

All the Wen products are available for purchase online:

• The Chaz Dean Store
• QVC

For natural hair care and stunning beauty, Wen products may be right for you. While they are more costly than basic brands, the benefits can be well worth the higher price for luscious locks.

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